The idea of ​​the Senda Lótus emerged in 2018 but only became vivid in 2019, when Sofia its creator began to provide assistance through letter readings, energy readings, channeling messages and offering a healing energy field.

As this is an intangible service, it is even more difficult to make the target audience see the brand as it needs to be seen. That was the project's challenge: to make the whole essence, in addition to be felt in the services, also be seen through a visual identity system.