Lu Romani Yoga is an independent yoga teacher who has been working in this segment for two years. Her main product is the online private Yoga classes. She also conducts groups face-to-face immersions and workshops for companies eventually. 

The work that was carried out consisted of a deep dive to assist Luiza in structuring her brand in the most professional and assertive way as possible.

In addition to the visual steps presented here, several other dynamics, research and application of tools and frameworks related to both business and design themselves.